There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name “Mobile Auto Services” another “Mobile Oil Change” and still another “Mobile Car Care”. Mobil Oil Company was […]
When looking at a web site, business card, brochure, or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just something about it”. Well, that, “something about it” is what separates mediocre designers from experienced, talented […]
Small Dogs Press is a new publishing house. In addition to selling their first title, “She’s the Girl,” Small Dogs wants to create awareness of their brand. Here’s what publisher Susan Sabo has to say about some creative (and inexpensive) ways to do so:
“I’ve spent as much time and effort on brand marketing for Small […]
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field.There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales and how to make the most of them. This […]